A lot of people are still on the fence about podcasting…
Some, have leapt into it a while back and are reaping the rewards of sharing good quality content.
Others, may not have the time or see the true value in launching a brand podcast.
Here are my thoughts!
Building an audience
In today’s connected world, one of the most powerful tools a business has is social media. You can grow your brand faster than ever before by building an audience and sharing value.
Where years ago, sharing value would have required taking out a TV ad, or a newspaper column. Nowadays, you just need to set up a social media account.
There is more to it than that. You need the stuff to share!
This is where your podcast comes in. Let me explain. If you have a podcast where you talk about things your audience care about, then you have a strong foundation for content. You can chop up your podcast and use bits all over social media. For example on Youtube, Instagram and Facebook. With the pillar content being the podcast itself.
Demonstrate expertise
If you were trying to choose a company to design your next home, and after looking at two options, where one company was on social media, sharing advice, with its followers and sharing testimonials and examples of work while giving you helpful information. While the alternative option had no audience or content. Which would you choose?
I would go with the first option. Why? Because I like to know and trust the people designing my next home.
Increase sales
If your podcast is sharing valuable information and answering questions people want an answer to it will lead to more sales.
Money often follows attention, and if you get enough attention to your podcast it will lead to sales eventually.
Become an authority
Let’s imagine you had a hit podcast in your niche, giving out great advice and content.
The first thing this will do is make you the authority in your niche. This will make you stand out considerably against the competition when it counts.
People like to know who they’re getting into bed with, and what better way than to share your personality, thoughts and expertise weekly through your podcast.
Should you pull the trigger?
If building your brand and business are important to you, then I would recommend starting a podcast.
However, if you are in a position where you’re happy and not looking to grow then it may not be for you.
